After graduating with a BA in Journalism from Georgia State University, Tahira Joy Wright founded Branded PR, previously representing the likes of Keshia Knight Pulliam and Ludacris.
In 2013, she co-founded The Cut Life, a digital beauty & lifestyle brand that celebrates short hair. The Cut Life has gained a massive social media following and has partnered with several beauty brands including; Beautiful Textures, Dr. Miracle’s, Motions UK, Lottabody, Soft & Beautiful Botanicals and more. It has also been featured in various national media outlets such as Huffington Post Beauty, Hype Hair, JUICY magazine, BET.com, and Rollingout.com. Tahira manages the brand’s overall development and merchandising, and hosts The Cut Life TV. She sits on the board of The Pink Lemonade Stand Foundation, an organization that fosters entrepreneurship among young girls, and speaks at numerous events and conferences across the country.